Serums are an important part of any routine. But this vital step isn’t as understood as it should be. Here I explain exactly what a serum does and why you may be missing out if you don’t use one. This will change your idea of a skin care routine and help you understand why it is my favourite step in my everyday skin care.

A serum is concentrated liquid ingredients for the skin designed to penetrate and treat various skin conditions which basically means they are our problem solvers! Whatever you want to change about your skin, you can find a serum to target it.

Serums for different skin Conditions:

For acne prone or oily skin, a serum might best replace a moisturiser as they tend to be free of the oils found in moisturisers, yet they still provide the needed hydration for this skin type.

Look for products with glycolic acid or retinol to help smooth the skin’s texture, stimulate collagen, accelerate cellular turnover and prevent clogged pores. Vitamin C, bearberry, liquorice, and willow bark extract assist with scarring by lightening skin and fading redness, while green tea extract, oat kernel, chamomile and arnica function as anti-inflammatories for acne prone skin.

For ageing skin, find a serum with potent peptides that inhibits muscle contraction, prevent the formation of wrinkles and promote collagen production. There are serums fortified with Collagen and Elastin, DNA repairing and hyaluronic fillers.

If you want to get technical add any of these: Osilift (immediate and visible firming action with the power of oat), Sirtuin (self-cleaning protein that eats away toxins resulting in skin renewal) and Retinol A combined with D- Panthenol (stimulates collagen formation and helps restore the skin) are just a few of the ingredients to look out for. Plant derived stem cells have also been found to provide protection against oxidative stress and to have anti-wrinkle effects.

For dry skin, look for hydrating ingredients like Vitamin C and hyaluronic acid which binds 1000x its weight in water and Palmitoyl Pentapeptide-4 which increases collagen production and dermal thickness. Hydrating serums enhance your skin’s moisture levels, giving your face a fresh, youthful radiance – perfect for thirsty skin that could do with a beauty boost!

For sensitive skin, look for serums containing vitamins B5-B6 for a powerful anti- inflammatory and anti- irritant action. B5 vitamin increases skin hydration and reduces skin irritations and erythema whilst B6 has anti-inflammatory properties. Say goodbye to your embarrassing red cheeks with red raspberry designed to shrink your broken capillaries!

In a nutshell

The addition of a powerful facial serum for specific skin conditions will produce prolonged results and knowing the difference between serums will help your client get the best outcome possible.

Find out which serums is right for you at : http://www.skinboosters.ie/20-serums